Logo and Branding

Bang Energy, a trailblazing brand in the energy drink market, brought me on board in 2019 to transform their e-commerce website and elevate their online marketing efforts. My role focused on redesigning the website to improve user experience, creating new advertisements to drive sales, and developing engaging hero banners that embodied the brand’s high-energy identity.

 

Web UI/UX

The website redesign was a pivotal project. I revamped the user interface to create a seamless and intuitive experience, optimizing user flows and integrating features like streamlined credit card processing. These updates resulted in a dramatic improvement in e-commerce sales conversion rates, which surged from less than 0.08% to an impressive 2%. Additionally, the improved design contributed to a 76.8% increase in sales revenue, growing from $68K to $121K.

Marketing

Beyond the website, I was responsible for creating high-impact advertisements tailored to sales promotions and product launches, ensuring they aligned with the brand’s bold aesthetic and effectively captured audience attention. I also developed and implemented targeted landing pages for marketing campaigns, designed to convert traffic into loyal customers.

My work with Bang Energy wasn’t just about design—it was about crafting a digital experience that connected with their audience, reinforced their bold branding, and delivered measurable results in both engagement and revenue.