Logo and Branding

Original Hemp, a wellness brand dedicated to high-quality CBD products, initially brought me on to maintain their existing branding and ensure consistency across all creative efforts. However, within a few months, the company recognized the need for a refreshed approach and entrusted me with evolving their brand identity to better align with their growth and market aspirations.

I began by refining the logo and overall branding, giving it a modern and approachable feel while preserving the essence of their original identity. This evolution laid the groundwork for new product packaging designs that elevated the brand’s premium appeal and resonated with its health-conscious audience.

Web UI/UX

As part of the website redesign, I worked on the layout designs for both the old and new/current versions, focusing on creating a seamless, user-friendly experience. These layouts highlighted the brand’s commitment to transparency, education, and quality, ensuring that customers could easily navigate the site and explore their product offerings.

Check Out Website

Marketing

In addition to branding and web design, I developed various product packaging and a variety of social media posts and digital content to support marketing campaigns, driving engagement and enhancing the brand’s online presence.

My work with Original Hemp exemplified the power of thoughtful design and strategy in shaping a brand that connects with consumers and reflects its commitment to wellness.