Project: Bang Energy Site Overhaul Role: UI/UX Designer Tools: Photoshop, Illustrator, Firefly, Canva, Figma, Adobe XD, Google Analytics

Bang Energy needed a website overhaul to align with its bold brand identity and drive direct-to-consumer (DTC) sales. The previous site suffered from poor mobile usability, high bounce rates, and inconsistent visual elements.

Goals

  • Increase product conversion rates

  • Improve mobile experience

  • Modernize UI with consistent branding

Research & Insights

Used heatmaps and session recordings to identify drop-off points in the customer journey. Competitive analysis of other beverage DTC brands revealed simpler product flows and smarter use of microinteractions.

Check Out Website

Design Process

  • Created wireframes and user flows in Figma

  • Conducted stakeholder reviews and rapid A/B iterations

  • Used ChatGPT to generate and test persuasive microcopy

  • Built prototypes to simulate real-user testing

Final Outcome

A streamlined UI with bold CTAs, simplified cart flow, and a more immersive mobile-first design.

Results

    • Conversion rate increased to 2%

    • Average session time increased by 60%

    • Mobile checkout abandonment dropped by 35%