UI & UX Design
GyrovilleFranchising.com
Prior to being hired. Gyroville franchising was outsourcing their marketing for franchising. Unfortunately they were having little to no success.
After
Once we regained control of the marketing and I completely re-designed their website and online promotions. we went from 1 franchise (from the year prior) to 4 new ones that year.
Main Concerns
° Main page lacked direction and written content.
° Product pages lacked quality content that would entice consumers.
° Product pages designed in a way that left consumers confused.
° Both Cart and Checkout often confused consumers.
Solutions
° Established Hotjar and thoroughly reviewed both it and Google analytics to understand where we were losing consumers the most..
° Began re-designing main page, product pages, cart, and checkout.
° Worked with Developers to establish more payment options to increase options for consumers.
° Establish proper image sizes to reduce load time and to create a standard.
Words to live by
Kind words creates confidence.
Kind thinking creates profoundness.
Kind giving creates love.
Gyroville Franchising was a unique situation, in that the owners had previously contracted a third party to run the website as well as the marketing. I was brought on to not only help build a new website, but to create new franchising offers to entice potential entrepreneurs. I also was responsible for creating content for their bi-weekly newsletter. After tons of research into what competitors were doing I worked with the owners to build out an in-house marketing system. Upon ending my time there I had more than tripled the amount of interested investors as well as those that had signed compared to the previous year.
1
2017 |Franchise locations Opened
4
2018 |Franchises Opened
