Project: Original Hemp Re-brand/ Redesign
Role: Director of Creative Services
Tools: Photoshop, Illustrator, Adobe XD, Figma, ChatGPT, Canva, Google Analytics

Arise Bioscience sought a fresh visual identity and a new website experience to appeal to both retail and B2B partners. Their existing site was outdated, visually inconsistent, and hard to navigate.

Goals

  • Refresh brand visuals and content hierarchy

  • Improve usability and trust for B2B clients

  • Increase contact form submissions and demo requests

UX & Content Process

  • Ran content audit and user flow mapping

  • Introduced a modular design system with reusability in mind

  • Used ChatGPT to refine technical copy into simpler user-focused language

Check Out Website

Final Solution

  • Rebranded logo, typography, and color scheme

  • Designed a user-first homepage with clearly segmented CTAs and benefits

  • Integrated interactive components like animated stats and FAQs

Results

  • Lead gen form submissions increased by 4x

  • Bounce rate dropped by 42%

  • Improved brand recognition among professional buyers