UX Design
Bang-Energy.com
Prior to being hired. Bang Energy's website was producing less than 0.8% conversion rating.
After
With the changes we have made, the site is now at around 2% conversion rating. With the development of the new website we are expecting even greater increases.
Main Concerns
° Main page lacked direction and written content.
° Product pages lacked quality content that would entice consumers.
° Product pages designed in a way that left consumers confused.
° Both Cart and Checkout often confused consumers.
Solutions
° Established Hotjar and thoroughly reviewed both it and Google analytics to understand where we were losing consumers the most..
° Began re-designing main page, product pages, cart, and checkout.
° Worked with Developers to establish more payment options to increase options for consumers.
° Establish proper image sizes to reduce load time and to create a standard.